CEO & Founder, Senior Strategic Planner, Transmedia experience, Executive Producer, Transmedia and Smart TV Specialist
Senior consultant for Samsung Canada for Smart TV
Strategic, Business Development for Technicolor Canada
Director, North America TV App Agency http://www.tvappagency.com
President of the CTVMA Canada Chapter http://www.ctvma.org.au/
President of the mediaLab of Quebec Film and Televison Council / Montreal
” Entertainment as a service ”
Our Focus :
Linking brands to audiences,understand behaviors and drive revenues to produce more relevant content for audiences.
Working on the next generation of connected TVs by making TV more personal and developing new revenue models.
Cumulating more than 16 years in digital media, François Bédard is recognized like one of the pioneers of the sector in Montreal and also as a keynote speaker.
He worked has an Associate director, strategic alliances at Sympatico.MSN / Bell Canada & Microsoft and was a strategic advisor, consultant, marketing director and senior account executive for technological groups like NOVIPRO / IBM, DVcolor with INA, BT, SRC / CBC and also for Public Technologies Multimedia with the creation of the MyVirtualModel.com
He also launches new media divisions for advertising agency like PALM Publicite for VW, Publicis, and Keyrus in Paris. He is also involved with TV producers, broadcasters and advertisers to help them leverage digital media into a new line of business.
Ottawa November 2012 : Keynote speaker and moderator : The Future of Digital Content : a France – Canada Summit ( Ambassade of France and ICTC ) . Keynote : Consumers at the Heart of Content + Moderator : Digital Echosystem – new economic models / monetization and sustainability mechanisms
Montreal November 2012 : Moderator : Smart TV at Mobiz with MEC Canada, TC Media, Samsung and MIREGO
Part of the action plan committee with BCTQ / QFTC for 2011-2015. President of the Living Lab Video council.
Research, trends & industry development committee with SODEC in 2011
Keynote speaker for On Screen Manitoba on the Future of Television in 2011 and in 2012 ( 4 panels moderator)
Keynote speaker for RFAVQ on the Future of Television in 2011
Keynote speaker for MeshMarketing in Toronto on Social TV in 2010
Invited guest speaker at MIT for a workshop in Boston on Advanced Television in January 2009.
Member IAB Video Quebec
Specialties:16 years in strategy, business development, strategic alliance, digital media, consulting, production, media planning, team leader, keynote speaker & marketing
18 years in digital media & marketing
SKYPE : francois.bedard4
Linkedin : ca.linkedin.com/in/fbedard + group ” The Connected TV Project ”